Email marketing is the most direct form of web-based communication to present and potential clients. Email is very powerful, and when used well, very effective. Not only is this a great avenue to communicate directly with your clientele and bring them back to your site, but it is also incredibly cost-effective.
The two biggest things that email marketing brings to the table are customer loyalty and education. By keeping clients informed with relevant content about your industry, products, and services, you build sustainable trust in your business with them.
We are proponents of permission-based email marketing. We think that email marketing is most powerful to those that have chosen to receive your emails. Content becomes the reason a person has an interest in reading and sharing with others.
We believe that Constant Contact® is the best web-based email marketing software on the market. Not only does it help to create high-impact, professional emails without the need for technical expertise, but it is also driven by highly measurable data that allows you to perfect your marketing strategies based on the amount of interaction with each of your emails.
This software covers every aspect of email marketing. It provides effective and easy- to-maintain email databases, as well as read reports for each campaign, detailing who and how many open your email, every person who clicked through a link, forwarded your email onto a friend, and much more.
As a Constant Contact® Business Partner we are well equipped to develop successful email marketing campaigns for you and your company. We also offer a variety of ways in which we can meet your email marketing needs through Constant Contact®:
If you simply want to sign up for the $15-a-month subscription, you can do that through SAI Digital for the same low rate. While it’s still the same price as a subscription on your own, any future assistance you may need with your content or account will be available without the hassle of setup costs and transfer time. Click this link now to get started:
Here are all the ways in which SAI Digital can help you run successful email campaigns:
Email Marketing Consultant
Training
If this is new software for you, more than likely training sessions will be very beneficial to understand all that Constant Contact® has to offer. Understanding how to use the software properly will ensure that your email newsletters are consistently opened and generate response from your client base. Software Training reduces the learning curve, allowing your emails highlight your company’s message in a crisp, professional manner.
Strategy
We work with you to determine how to effectively support your marketing goals with email campaigns. This strategy varies with each business and brand, but always with the premise that your email newsletters need to be beneficial to those who are choosing to read it. This starts with determining what content is necessary and how to make it as appealing as possible to your customers.
Reporting
If you’d like to know the success of your email campaigns, we can certainly let you know. The measureable data through Constant Contact® is an incredible resource that provides extremely helpful data regarding the success of any email campaign. By knowing information such as how many people clicked through which links, you can determine what information was valuable to your customers which allows you to tailor your message to better serve your client base.
Email Marketing Content
Template Creation
If design is not your specialty, we have many capable hands to assist you in this area. We can build professional, visually appealing email templates that you can use easily for all your email campaigns.
Content Creation
If you struggle with viable content to include with your email, we are here to help. Significant content is the most important part of your email newsletter, and we want to help ensure you have the best and most pertinent content to share with you readers. If you have ideas for content but are not sure how to turn that into an email, we have writers on staff to walk you through the outline and drafting process.
Content Management
If you find your emails are being flagged as spam, we can work with you to ensure that there isn’t anything in your future emails that would send your emails to your clients’ spam boxes. We can work with you on techniques to make your content more appealing to your readers. Of course, with our principle of permission-based email marketing, you run a low risk of being marked as spam by your readers before they open your email.
Contact Management
Having an accurate and up-to-date contact list is almost as important as the email newsletter itself. With increased government attention over the last few years regarding email and spam, its more important than ever to ensure that everyone included in your lists are those who have voluntarily chosen your to receive your email. Its also important to remove email names that no longer exist, as Constant Contact® prices are based on number of contacts receiving your newsletter. If this sounds like a daunting task, we can maintain large email databases to guarantee nothing slips through the cracks.
Event and Campaign Management
Event and campaign management are two additional features that are within Constant Contact® that we can create and manage for you. For any upcoming events, we can create digital invitations and establish a branded landing page that brings recipients more details, RSVP options, and maps with directions. But these are only examples–the possibilities are endless!
We can create surveys to help generate more interaction between your company and email recipients, and link each of your emails to a social networking page such as Twitter and Facebook to further connect with your readership base.
Email Marketing Complete Coverage
If email marketing is something you need for your business but don’t have the resources or desire to manage it yourself, NO PROBLEM! We can handle all aspects of you email newsletter. We will build your email database, design a custom template for your newsletter, generate content for your readers, and provide read reports for every newsletter campaign.
Contact Us today to see what we can do for you.
Downloadable PDFs:
Email Marketing for Small Business – A PDF Presentation
Email Marketing Informational Sheet
Restaurants and Email Marketing
Nonprofits and Email Marketing
