Dr. Lavonne K. Fore is one of Rome, Ga.’s most popular orthodontists. As tech geeks, we were impressed by her state-of-the-art practice on North Fourth Avenue. Did you know Fore Orthodontics uses a fingerprint sign-in system? Or that patients can play video games while they wait? It was clear after visiting Dr. Fore’s office that her website should be as fun and modern as she is.

The website we created for Dr. Fore is bright and cheerful, in shades of blue that complement the newly-updated Fore Orthodontics logo. The design focuses on letting prospective patients know why they should choose Fore Orthodontics, while also making it easy to find resources about orthodontic treatment. From the front page of the website, it’s easy to learn about Dr. Fore’s qualifications, see examples of common bite problems and read about treatment options for everyone from kids to adults.

After the design was complete, we optimized the site for search engines, so Dr. Fore will appear as high as possible in search results from sites such as Google and Bing.

But our work with Fore Orthodontics wasn’t limited just to forebraces.com. We also helped them launch a YouTube channel, where they have been busy adding videos of their patients talking about their braces. We customized the Fore Orthodontics YouTube page, got them started by uploading some videos and taught the staff how to add videos and optimize their tags and descriptions to be easily searchable. In the short time the page has been active, it has gotten nearly 2,000 video views.

The patient testimonial video on the Fore YouTube channel was created by SAI Digital, with music and title screens. We edited lots of footage of patient interviews to best highlight why patients should choose Fore Orthodontics.

On the other side of the social media realm, we created custom tabs on the Fore Orthodontics Facebook page. Dr. Fore and her staff were already active on Facebook, but they wanted to include information about the practice for those not familiar with them. Now, when non-fans visit Facebook.com/ForeOrthodontics, they see a custom page that explains the benefits of Dr. Fore’s practice, along with contact information and easy access to a map to the office. Other tabs we created include a before and after photo slideshow of several Fore Orthodontics patients, and pictures of the types of braces Fore Orthodontics offers. We also integrated their YouTube account, so new videos automatically display on their Facebook page.

Working with Dr. Fore and her staff was a real pleasure. They were excited about learning to update their new website, and enthusiastic about working with social media like Facebook and YouTube.

So if you’re looking for a great orthodontist with a passionate staff, visit ForeBraces.com. And tell ‘em SAI Digital sent ya.