Because it was such a big project, our Beer Fest sponsorship involved several SAI Digital team members. We created digital and print marketing materials for the festival, including a website, social media, branding and advertisements. Here’s a detailed look at our Beer Fest project:

Digital

• Created the Beer Fest website, with a rotating banner solution to highlight sponsors
• Managed Twitter and Facebook profiles
• Designed custom tabs for the event’s Facebook page
• Branded the Twitter page
• Implemented online ticketing program

Print

• Designed a new logo
• Designed event t-shirts
• Created banners, fliers and posters
• Designed print advertisements
• Worked on various marketing materials for sponsors

Media

• Radio advertising
• Radio interviews

Throughout our design process, we wanted to emphasize the art of beer. Creating the new logo was the first step in that direction. The logo, with its brush strokes and paint splatters, is meant to feel like real art. Taking a cue from the logo, the website features a canvas texture and old-style typography.

Of course, creating great-looking posters and websites doesn’t mean much if no one buys tickets. We worked with TicketBud to offer tickets online; it’s easy for festival-goers to buy, and easy for Beer Fest organizers to keep track of sales. And you know we love QR codes, so we’re pumped that the tickets include QR codes to be scanned when ticket-holders enter the park.

Our custom Facebook tabs — which include a countdown, ticket information and beer list — encourage fans to buy tickets, and we’ve been using Twitter to spread the news about the beers available. This is one modern event!

We hope that our contributions will help make this the most successful beer festival yet. RACA is a great organization that promotes local artists, so if you haven’t bought your ticket yet, what are you waiting for?

Blue Ridge Area Heath Education Center (AHEC) is a non-profit organization that serves a variety of functions and is run through federal and state grants as well as private contributions.  In order to continue growing their resources, they must constantly collect and report data on the people and organizations they serve.  We saw immediately a deep need for online forms and databases that would allow routine processes to be performed by their users and seamlessly integrated into the internal database saving time and preventing error.

A glimpse of their old website

The client estimated that developing this system saved them approximately 80 hours of labor each semester, or about 160 hours a year, and while we love building really cool things that look great, this fact filled us with more satisfaction than anything else.

The Blue Ridge AHEC site contained many database-driven elements including:

• multi-level access and data entry/maintenance roles,
• user communication and reporting tools
• real time database interaction by non-technical users
• multiple security and referential validation systems
• online forms importable to client local database
• file storage and retrieval
• online quizzes with performance review and results storage and sorting functions
• embedded multimedia included videos and slideshows manageable by non-technical staff
• search functions by keyword, category, and other fields as needed.