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	<title>SAI Digital &#187; our work</title>
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	<link>http://saidigital.co</link>
	<description>Digital Marketing, Social Media, Web Development, QR Code Solutions, Digital Advertising in Northwest Georgia</description>
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		<title>Local wallpaper store gets feature-rich ecommerce site</title>
		<link>http://saidigital.co/2012/01/wallpaper-store-gets-feature-rich-ecommerce-site/</link>
		<comments>http://saidigital.co/2012/01/wallpaper-store-gets-feature-rich-ecommerce-site/#comments</comments>
		<pubDate>Wed, 25 Jan 2012 22:19:32 +0000</pubDate>
		<dc:creator>Sarah Tebo</dc:creator>
				<category><![CDATA[Client]]></category>
		<category><![CDATA[ecommerce]]></category>
		<category><![CDATA[our work]]></category>
		<category><![CDATA[site launch]]></category>
		<category><![CDATA[website design]]></category>

		<guid isPermaLink="false">http://saidigital.co/?p=4184</guid>
		<description><![CDATA[      
            
      We’re thrilled to unveil our newest web store project, for local wallpaper retailer Tuggle’s. Tuggle’s has been in business in]]></description>
			<content:encoded><![CDATA[      
            
      <p><a href="http://tuggles.com"><img src="http://saidigital.co/wp-content/uploads/2012/01/tuggles-home-300x284.jpg" alt="" title="tuggles-home" width="300" height="284" class="alignright size-medium wp-image-4189" /></a>We’re thrilled to unveil our newest web store project, for local wallpaper retailer <a href="https://tuggles.com/" target="_blank">Tuggle’s</a>.</p>
<p>Tuggle’s has been in business in Rome since 1990, and in that time has moved from a primarily brick-and-mortar operation to selling almost exclusively online. Most of those sales were coming from eBay, however, and the store owner wanted to sell directly to customers.</p>
<p>Using the popular open-source shopping cart system Magento, we were able to implement a functional, easy-to-use, secure store without breaking the bank.</p>
<p>Here are some of the features we incorporated into the Tuggle’s web store:</p>
<ul>
<li>Large, eye-catching photos on the home page that show what’s possible with wallpaper</li>
<li>Featured products feed on the home page</li>
<li>Shop by category, price or manufacturer</li>
<li>Volume discounts for customers purchasing a large number of a particular item</li>
<li>Display how many of each item are in stock</li>
<li>Show both the MSRP and Tuggle’s lower prices</li>
<li>Multiple photos for each item in the store</li>
</ul>
<p>After we set up the design and functionality of the store, the Tuggle’s staff has been busy adding new products, including wallpaper, murals and decals. So head over to <a href="https://tuggles.com/" target="_blank">Tuggles.com</a> if you need to spruce up your walls!</p>

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		<title>United Structural Products Launches New Website</title>
		<link>http://saidigital.co/2011/05/united-structural-products/</link>
		<comments>http://saidigital.co/2011/05/united-structural-products/#comments</comments>
		<pubDate>Tue, 31 May 2011 15:52:06 +0000</pubDate>
		<dc:creator>Sydney</dc:creator>
				<category><![CDATA[Client]]></category>
		<category><![CDATA[database]]></category>
		<category><![CDATA[our work]]></category>
		<category><![CDATA[web development]]></category>
		<category><![CDATA[website design]]></category>

		<guid isPermaLink="false">http://saidigital.co/?p=3073</guid>
		<description><![CDATA[      
            
      SAI Digital is pleased to introduce the newly launched USTray.com, for the Atlanta-based manufacturer, United Structural Products. USP manufactures aluminum cable]]></description>
			<content:encoded><![CDATA[      
            
      <p><a href="http://unitedstructuralproducts.com/" target="_blank"><img class="size-full wp-image-3137 alignleft" style="margin: 7px;" title="ustray-screenshot" src="http://saidigital.co/wp-content/uploads/2011/05/ustray-screenshot.jpg" alt="" width="256" height="239" /></a>SAI Digital is pleased to introduce the newly launched <a title="United Structural Products Cable Tray Systems" href="http://www.ustray.com">USTray.com</a>, for the Atlanta-based manufacturer, United Structural Products. USP manufactures aluminum cable trays and components which line the walls and ceilings of any industrial plant.<span id="more-3073"></span></p>
<p>The company itself was newly formed within the last year. The management team brought together a combined 7 decades of experience  working in the manufacturing aluminum cable trays. During that time, they saw majors ways in which they could improve production and customer experience. When their company was bought out and sold, they decided that now was the time to start their own company and implement innovative and improved manufacturing processes and products.</p>
<p>These product improvements include unique interlocking clamps, one-size-fits-all cover systems, and state-of-the-art welding technologies. They also made great service improvements with short lead times, detailed packing labels, and pre-shipment pictures to easily ensure that every product ordered is clearly defined at all times. A new and helpful improvement for all involved.</p>
<p>To mirror these ground-breaking improvements, the founders of USP approached our team with several requests that were sure to make for a challenging project, but end with great results and reflect their innovative manufacturing processes and products. Overall, USP needed a site that would speak to everyone involved in their trade:  business owners, contractors, architects, and engineers. This is because while the contractor or client will be the one paying for the product, the electrical engineer is the one who must select and submit product specifications for approval.  They needed to appeal to both the decision maker looking for value, and the engineer looking for high function and access to specific data.</p>
<p><a href="http://unitedstructuralproducts.com/sales-team/" target="_blank"><img class="alignright size-full wp-image-3141" style="margin-left: 7px;" title="ustray-salesmap" src="http://saidigital.co/wp-content/uploads/2011/05/ustray-salesmap.jpg" alt="" width="154" height="154" /></a>They also needed features on their website to include:</p>
<ul>
<li>Interactive US map of sales reps and distributors</li>
<li>Access to NEMA, UL cable tray standards</li>
<li>Datasheet Manager</li>
<li>Online PDF Briefcase</li>
</ul>
<p>These needs were all met, but one of the most complex parts of this website was the development of USP&#8217;s <a title="Data Sheets" href="http://unitedstructuralproducts.com/product/us-tray/" target="_blank">online database</a> of data sheets for all trays, covers, connectors, and components manufactured by the company. USP boasts almost 400 standard products and is also able to expand their catalog numbering system on-the-fly to accommodate custom part orders.  Our team responded by building a visual navigation path and a database of documents that anyone at USP can easily update with a simple PDF upload.  Using an API, the database controls were integrated into the content management system so that the USP staff has the ability to easily manage updates themselves and all in one place.</p>
<p><a href="http://unitedstructuralproducts.com//product/us-tray/" target="_blank"><img class="size-full wp-image-3139 alignleft" style="margin-right: 7px;" title="ustray-productcatalog" src="http://saidigital.co/wp-content/uploads/2011/05/ustray-productcatalog.jpg" alt="" width="154" height="154" /></a></p>
<p>When a PDF datasheet is uploaded onto the website from the backend admin portal, it not only uploads the PDF that users can then add to their briefcase and download, but it also converts the data into a jpg image to conveniently and automatically display the information onto the individual product page uploaded on.  A javascript magnifying glass was also constructed to allow customers to zoom in on the areas of detail.</p>
<p>Using cookie management, users are able to navigate the data sheets and save to a briefcase without registering. They can then gather all needed documentation and download as a single zipped folder of desired datasheets complete with proper cover sheet for order placement. The resultant PDF preserves writable fields so that customers can indicate their own specifications for order and permit approval.</p>
<p>As products are added or changed, USP has the ability to expand and modify all documents without hassle or programming knowledge. This is extremely important for a growing company!</p>
<p>This was definitely one of the most complex, custom designed sites that SAI Digital has created for a client. We are extremely proud of each of the unique features on the site, from the overall design and branding to the custom-created database. Check it out and see for yourself what we can do when a client has a big dream at <a title="United Structural Products" href="http://USTray.com" target="_blank">USTray.com</a>.</p>
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		<title>Introducing:  C&amp;R Compliance</title>
		<link>http://saidigital.co/2011/02/introducing-cr-compliance/</link>
		<comments>http://saidigital.co/2011/02/introducing-cr-compliance/#comments</comments>
		<pubDate>Thu, 17 Feb 2011 11:14:33 +0000</pubDate>
		<dc:creator>Sydney</dc:creator>
				<category><![CDATA[Client]]></category>
		<category><![CDATA[agency news]]></category>
		<category><![CDATA[digital advertising]]></category>
		<category><![CDATA[our work]]></category>
		<category><![CDATA[site launch]]></category>

		<guid isPermaLink="false">http://saidigital.co/?p=2485</guid>
		<description><![CDATA[Steele Agency has been working with the folks at C&#038;R Compliance to create their company website from the ground up.  Our team met with their representatives to discuss their vision of the website, and key values of their company, and future goals for growth and productivity.  ]]></description>
			<content:encoded><![CDATA[      
            
      <p><a href="http://crcompliance.com"><img class="alignright size-full wp-image-2662" style="margin: 7px;" title="CnR-screenshot-thumb" src="http://saidigital.co/wp-content/uploads/2010/12/CnR-screenshot-thumb.png" alt="" width="256" height="202" /></a>Steele Agency has been working with the folks at <a title="C&amp;R Compliance Home" href="http://crcompliance.com/">C&amp;R Compliance</a> to create their company website from the ground up.  <span id="more-2485"></span>Our team met with their representatives to discuss their vision of the website, and key values of their company, and future goals for growth and productivity.  In effect, Steele Agency created an online assessment instrument for visitors of the site to be converted into business prospects, while providing specific details regarding the functions of the company and their services.</p>
<h2><strong>Worksite Fail</strong></h2>
<p>The<a title="Worksite Fail" href="http://crcompliance.com/category/blog/worksitefail-photo-blog/"> Worksite Fail</a> blog of the C&amp;R website is an attempt to bring humor to the community-at-large and while educating the public and business owners about flagrant violations in a workplace environment.  We feel that this blog also brings a sense of community to the website; it is a special area where<strong> </strong>auditors and business owners alike can get together and share a chuckle while making the workplace a little safer for everyone involved.</p>
<h2><strong>Integrated RSS Feeds</strong></h2>
<p><strong> </strong> A special feature of the C&amp;R website is the use of the <a href="http://crcompliance.com/about-us/">integrated RSS feed</a> from the OSHA website.  Press releases, updated policies, and upcoming OSHA events are all posted in a to-the-minute display within site sidebars.  Not only is this feature useful for employees and auditors within C&amp;R Compliance, but it makes the website a hub for other businesses as well, increasing client and potential client interaction.</p>
<h2>Email Newsletter</h2>
<p>In addition to the design, structure, and execution of the C&amp;R Website, Steele Agency also manages a comprehensive email newsletter for C&amp;R Compliance.  The use of email allows the company to stay in regular contact with their clients and interested parties, maintaining and building their market and client base in one.</p>
<h2>Company Branding</h2>
<p>Our team at Steele Agency started with a single company logo for C&amp;R Compliance and developed an entire product brand. All design elements of the C&amp;R website are integrated with various elements of company business and marketing.  Web and email design were streamlined for a polished effect to tie it all together.  A custom power point presentation header was created for C&amp;R, streamlining all presentations to clients and potential clients for an impressive, polished presentation.  Company brochures and literature were also published with the brand designed by Steele Agency to reach out to potential clients in a printed format.</p>
<h2>Future Development</h2>
<p>Steele Agency continues to work with C&amp;R Compliance to create other high-tech features for their business.  We are currently developing an online database for company and client documents.  The database will connect the administrative departments of both C&amp;R Compliance and their clients, allowing for a more streamlined chain of communication.  The end goal of the project is to have a functional,  scalable site with online document management that can be accessed from a desktop computer or an on-site mobile device.  In effect, this will be a full-scale software system for audits, inspections, client communication, and policy updates.</p>
<p>Steele Agency took the vision and brainstorming of a company and turned it into a reality, with more to come.  View the website here, at <a title="C&amp;R Compliance" href="crcompliance.com">crcompliance.com</a>.</p>
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		<item>
		<title>Steele Agency Creates Site for Fricks Voila!</title>
		<link>http://saidigital.co/2011/01/steele-agency-creates-site-for-fricks-voila/</link>
		<comments>http://saidigital.co/2011/01/steele-agency-creates-site-for-fricks-voila/#comments</comments>
		<pubDate>Thu, 13 Jan 2011 16:13:07 +0000</pubDate>
		<dc:creator>Sydney</dc:creator>
				<category><![CDATA[Client]]></category>
		<category><![CDATA[agency news]]></category>
		<category><![CDATA[our work]]></category>
		<category><![CDATA[social media for business]]></category>
		<category><![CDATA[website design]]></category>

		<guid isPermaLink="false">http://saidigital.co/?p=2597</guid>
		<description><![CDATA[Steele Agency is delighted to announce the launch of rjfricksvoila.com. This website was created to reflect the warmth and beauty of RJ Fricks home design.  We implemented several features on the new site to bring life and vibrancy to the brand. This is an exciting development for the Fricks company, and we are truly glad to have been a part of its creation.]]></description>
			<content:encoded><![CDATA[      
            
      <p><a href="http://rjfricksvoila.com"><img class="alignright size-full wp-image-2606" style="margin: 5px;" title="fricks-screenshot-thumb" src="http://saidigital.co/wp-content/uploads/2011/01/fricks-screenshot-thumb.png" alt="" width="256" height="192" /></a>Steele Agency is delighted to announce the launch of <a title="Fricks Voila" href="rjfricksvoila.com">rjfricksvoila.com</a>. We created a functional, multi-use site for the staff at  RJ Fricks Voila!, their clients, and their potential customers.  <span id="more-2597"></span>This website was created and styled to reflect the warmth and beauty of RJ Fricks home design.  We implemented several features on the new site to bring life and vibrancy to the brand. Many of these features highlight client interaction and create a central place for dealers and clients to communicate with RJ Fricks Voila!  This is an exciting development for the Fricks company, and we are truly glad to have been a part of its creation.</p>
<h2>Site Features</h2>
<p>Steele Agency created several new features for RJ Fricks Voila! to create a social and marketing image for the company.  We provided a space for print articles featuring the design talents of Ramona Fricks and her team in the <a title="Company News" href="http://rjfricksvoila.com/category/company-news/">Company News</a> section.  These articles showcase the final product that RJ Fricks Voila! offers, as well as providing a space for reviews of the team&#8217;s work.</p>
<p>Future clients can also check out  a gallery of work by Ramona and her team on the <a title="Our Work" href="http://rjfricksvoila.com/our-work/">Our Work</a> page.  Here, clients can get ideas from Ramona&#8217;s past designs, and potential clients can get a feel for the range of design styles that RJ Fricks incorporates into their spaces.</p>
<p>To integrate a complete web presence for Fricks,  Steele Agency also created a <a title="Fricks on Facebook" href="http://www.facebook.com/RJFricksVoila">Facebook page</a> and a <a title="Fricks Twitter" href="http://twitter.com/#!/fricksvoila">Twitter Feed</a> for the company.  These pages allow the company to communicate with their clients on a regular basis.  Announcements of new collections and upcoming events are the highlight of these pages, improving the functionality of the Fricks web presence.</p>
<h2>Virtual Room Building</h2>
<p><img class="alignleft" style="margin: 10px;" title="Room Planner" src="http://rjfricksvoila.com/wp-content/uploads/roomplanner.png" alt="" width="120" height="90" />One of the more exciting features of the site is the integrated <a title="Build your room" href="http://rjfricksvoila.microdinc.com/Search.aspx">E-preview software</a>.  With this console, users can go into the Fricks online catalog and choose furniture by dimensions, room type, or style.  The furniture the user chooses can then be placed into a virtual room planner.  Inside the room planner, the user is free to move furniture and accessories around, while keeping everything to scale.  This is a great tool for designers and their clients to visualize the final product.</p>
<h2>Upcoming Features</h2>
<p>We still have a few things in the works for this multi-use website.  A fun feature that we&#8217;re planning to release soon is a &#8220;Where&#8217;s Ramona?&#8221; page.  Ramona Fricks travels all over the world, moves her team into a client&#8217;s house, and after a few days:  Voila! The Fricks team completely changes the look and feel of the space.  For this feature, we plan to integrate Google Maps to the site, where users can click on the map and see before and after photos and videos via Flickr and YouTube.  This exciting avenue for customer interaction and connection will be a great way for users to get the full Fricks experience!</p>
<p>Be sure to take a look around the RJ Fricks Voila! Website, and tell us what you think!  We&#8217;re proud of our work, and we hope that you enjoy browsing the gorgeous designs and spaces that Ramona and her team have created.</p>
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		<title>Kuglar Law Website Launched</title>
		<link>http://saidigital.co/2010/12/kuglar-law-website-launched/</link>
		<comments>http://saidigital.co/2010/12/kuglar-law-website-launched/#comments</comments>
		<pubDate>Wed, 15 Dec 2010 16:48:35 +0000</pubDate>
		<dc:creator>Sydney</dc:creator>
				<category><![CDATA[Client]]></category>
		<category><![CDATA[agency news]]></category>
		<category><![CDATA[our work]]></category>
		<category><![CDATA[site launch]]></category>
		<category><![CDATA[social media for business]]></category>
		<category><![CDATA[web marketing]]></category>
		<category><![CDATA[website design]]></category>

		<guid isPermaLink="false">http://saidigital.co/?p=2585</guid>
		<description><![CDATA[Steele Agency has launched a comprehensive, information-based website for Craig Kuglar, Esq, at kuglarlaw.com.  This website was designed specifically for information and functionality.  ]]></description>
			<content:encoded><![CDATA[      
            
      <p><a href="http://kuglarlaw.com"><img class="alignright size-full wp-image-2590" style="margin: 5px;" title="kuglarscreenshot-thumb" src="http://saidigital.co/wp-content/uploads/2010/12/kuglarscreenshot-thumb.png" alt="" width="167" height="127" /></a>Steele Agency has launched a comprehensive, information-based website for Craig Kuglar, Esq, at <a title="Kuglar Law" href="kuglarlaw.com">kuglarlaw.com</a>.  Kuglar Law, LLC, is an Atlanta-based firm that specializes in securities arbitration and litigation. <span id="more-2585"></span> This website was designed specifically as an information portal with the goal of  functionality.  Kuglar had specific ideas for his site, which were successfully implemented within his required time frame of <strong>24 hours</strong>. Steele Agency also developed a brand logo for Kuglar Law, tying together the firm&#8217;s web presence and marketing approach.</p>
<h3>Slick Web Presence</h3>
<p>Kuglar needed a site that would display his credentials and contact information for opposing counsel and interested parties in a slick, impressive manner. Our graphic designer worked directly with the attorney to create a new logo for the firm, which we then integrated throughout the site. The<a title="Kuglar Law" href="http://kuglarlaw.com/"> website</a> is a mix of modern design with old-school functionality, something that Kuglar was insistent on. From the main page of the site, viewers are able to navigate to a variety of other areas without a lot of hassle.</p>
<h3>Site Functionality</h3>
<p>Not only does the Kuglar Law website promote the firm to potential and  future clients, it is also a  functional platform for current clients and opposing counsel.  It is imperative that Kuglar&#8217;s credentials and experience are accessible to opposing counsel, courtroom officials, and members of the press during the discovery and trial phases of various claims.  We presented all of the necessary information in a clear, concise manner, while still keeping in tune with the modern feel of the site.</p>
<h3>Other Features and Future Development</h3>
<p>While it&#8217;s often said that &#8220;necessity is the mother of invention,&#8221; in the case of Kuglar Law, LLC, it might be fair to say that &#8220;necessity is the mother of development.&#8221;  Kuglar needed the site to be live within 24 hours after his initial request for a web presence, and we were able to deliver.  All elements of design and functionality were taken into account, as were the client&#8217;s request for a modern look and impressive feel to the site.  We also developed a <a title="Craig Kuglar, Esq. LinkedIn" href="http://www.linkedin.com/in/craigkuglar">LinkedIn page</a> for Craig Kuglar, Esq., to further solidify his web presence.  The website itself is database-driven, and we are working with Kuglar Law, LLC, to develop future updates and portals for Firm and Client use.</p>
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		<title>FreshBooks WordPress Widget</title>
		<link>http://saidigital.co/2010/06/freshbooks-wordpress-widget/</link>
		<comments>http://saidigital.co/2010/06/freshbooks-wordpress-widget/#comments</comments>
		<pubDate>Tue, 01 Jun 2010 20:12:42 +0000</pubDate>
		<dc:creator>Richard Royal</dc:creator>
				<category><![CDATA[Labs]]></category>
		<category><![CDATA[our work]]></category>
		<category><![CDATA[php]]></category>

		<guid isPermaLink="false">http://saidigital.co/?p=2012</guid>
		<description><![CDATA[A widget that displays your team's total billed hours as recorded in Freshbooks. ]]></description>
			<content:encoded><![CDATA[      
            
      <h3>As avid users of Freshbooks web-based accounting software, we are always  looking for ways to integrate our project tracking and accounting in  fun and useful ways. This plugin creates a simple sidebar widget that outputs the total hours billed for a FreshBooks account. Our website reflects the <strong>real-time productivity of our contractors and staffers</strong>. This is just one more way to offer transparency to our clients. Read more about the plug-in and download it below.</h3>
<p>Note: You will need the <strong>API URL</strong> and <strong>API token</strong> for your FreshBooks account, see <a href="http://developers.freshbooks.com/">http://developers.freshbooks.com/</a></p>
<p>Your FreshBooks API URL has a single point of entry, derived from your account URL:</p>
<blockquote><p>https://sample.freshbooks.com/api/2.1/xml-in</p></blockquote>
<p>After enabling API access for your account, you&#8217;ll be given a unique authentication token. The admin user, and each staff member, has an API token. The admin user&#8217;s authentication token can be found on the &#8220;enable FreshBooks API&#8221; page. The staff token can be found on each staff member&#8217;s Profile page, or on the Edit Staff page (for admin only). At this time, staff members have limited access to the API (see the individual method pages for details).</p>
<p>Please note your authentication token is based on your account password. If your password changes, so will your authentication token.</p>
<p>To use this widget, install the plugin and then in the widgets setup admin area drag the &#8220;Freshbooks Widget&#8221; to a sidebar. Input your Title, API URL, and API token. Note, using the Freshbooks Admin API token will return the number hours billed by the Admin user and all the Staff accounts associated with the Admin account (the entire team), whereas inputing a Staff token will output the hours billed by that staff user only.</p>
<h2>Screenshots</h2>
<p style="text-align: center;"><img class="aligncenter" src="/media/apps/freshbooks_widget/screenshot-1.png" alt="" /><br />
<img src="/media/apps/freshbooks_widget/screenshot-2.png" alt="" /></p>
<hr />
<p><strong>Note</strong>: PHP will produce a warning if it is operating in &#8220;safe_mode&#8221; which will look something like this:</p>
<p>&nbsp;</p>
<blockquote><p>Warning: curl_setopt() [function.curl-setopt]: CURLOPT_FOLLOWLOCATION cannot be activated when in safe_mode or an open_basedir is set in /home/public_html/wp-content/plugins/freshbooks-widget/library/FreshBooks/HttpClient.php on line 79</p></blockquote>
<p>Check with your host provider to turn-off &#8220;safe_mode&#8221; if this warning appears.</p>
<p>Thanks to developer: Milan Rukavina for providing a PHP5 library for the <a href="http://developers.freshbooks.com/overview/">FreshBooks API</a>. Saves the time of dealing with XML calls directly. Available at: <a href="http://code.google.com/p/freshbooks-php-library/">http://code.google.com/p/freshbooks-php-library/</a></p>
<p style="text-align: center;"><a href="/media/apps/freshbooks_widget/freshbooks-widget.1.0.zip"><img class="aligncenter" src="/wp-content/uploads/download_latest.png" alt="" /></a></p>
<p style="text-align: center;">WordPress 2.8 and up.</p>
<hr />
<p>LICENSE:</p>
<p>&nbsp;</p>
<p>This program is free software; you can redistribute it and/or modify it.</p>
<p>THE SOFTWARE IS PROVIDED &#8220;AS IS&#8221;, WITHOUT WARRANTY OF ANY KIND, EXPRESS OR IMPLIED, INCLUDING BUT NOT LIMITED TO THE WARRANTIES OF MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE AND NONINFRINGEMENT. IN NO EVENT SHALL THE AUTHORS OR COPYRIGHT HOLDERS BE LIABLE FOR ANY CLAIM, DAMAGES OR OTHER LIABILITY, WHETHER IN AN ACTION OF CONTRACT, TORT OR OTHERWISE, ARISING FROM, OUT OF OR IN CONNECTION WITH THE SOFTWARE OR THE USE OR OTHER DEALINGS IN THE SOFTWARE.</p>
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		<title>Etowah Employment Unveils New Web Presence</title>
		<link>http://saidigital.co/2010/05/etowah-employment-ne-web-presence/</link>
		<comments>http://saidigital.co/2010/05/etowah-employment-ne-web-presence/#comments</comments>
		<pubDate>Thu, 27 May 2010 20:53:11 +0000</pubDate>
		<dc:creator>JF Steele</dc:creator>
				<category><![CDATA[Client]]></category>
		<category><![CDATA[client new]]></category>
		<category><![CDATA[our work]]></category>

		<guid isPermaLink="false">http://saidigital.co/?p=1955</guid>
		<description><![CDATA[We are pleased to announce the newly redesigned and expanded web presence for Etowah Employment Staffing Agency, serving employers and employees in Northwest Georgia and Northeast Alabama. ]]></description>
			<content:encoded><![CDATA[      
            
      <p>We are pleased to announce the newly redesigned and expanded web presence for Employment Innovations, doing business as Etowah Employment.</p>
<dt class="wp-caption-dt"><a href="http://www.etowahemployment.com"><img class="alignright" title="Etowah Employment Newly Redesigned Website" src="http://saidigital.co/wp-content/uploads/2010/5/etowah-screenshot.png" alt="EtowahEmployment.com" width="263" height="299" /></a>&nbsp;</p>
<p>The Staffing Agency  came to us with a few goals in mind. One,<strong> </strong>they knew that they had two entirely different markets: job seekers and employers.  Even deeper, they wanted to showcase their reputation for maintaining a high quality staffing inventory through the use of skills testing and career assessments so as to attract the best and brightest talent and employers who wouldn&#8217;t settle for anything less. <strong><strong> </strong></strong></p>
<p>Further, they wanted to capitalize on their experience with large firms and the differences that come working with a locally-owned and locally-controlled staffing agency.  In our development phase, we learned that much of what Etowah does is custom for their clients &#8211; from payroll idiosyncrasies to timing to forms.  They support some of the largest national and regional manufacturers because they don&#8217;t work through multiple layers of decision making.  This was important for us to focus on through the use of natural language, case studies, and building multiple avenues of for potential customers to interact with the company.</p>
<p>Meanwhile, they are also proud of their professionalism and wanted a website and extended web presence that looked amazing, felt clean and crisp, and provided relevant information in an easy-to-navigate place.</p>
<p><strong>Website</strong></p>
<p>As the cornerstone and engine of any digital marketing strategy, the <a title="Etowah Employment Staffing Agency Website" href="http://www.etowahemployment.com" target="_blank">EtowahEmployment.com website</a> is built to grow.  Employers have access to an HR blog, video resumes of potential hires, and case studies from other industries.  Employees are encouraged to actively participate on the Staffing blog, submit online applications, and peruse and respond to job postings.  Dynamic xml mapping and SEO provisions allow the client to build content in the future that is indexed by search engines and assigned relevant titles, descriptions, and keywords for optimal find-ability.</p>
<p><strong><a href="http://www.twitter.com/EtowahEmploy"><img class="alignright" style="margin-left: 2px; margin-right: 2px;" src="http://saidigital.co/wp-content/uploads/2010/5/Etowah-twitterpage.jpg" alt="" width="404" height="226" /></a>Twitter</strong></p>
<p>The <a title="Etowah Employment Staffing Agency Twitter" href="http://www.twitter.com/etowahemploy" target="_blank">@EtowahEmploy</a> twitter account is also aimed at informing both markets: job seekers will get real-time updates of job availabilities and helpful information and employers will gain access to a myriad of links and resources to make their jobs easier.  Every article published on either blog is built with the option to publish to twitter, making our client&#8217;s life easier as they seek to build their web content and stay in touch with customers.</p>
<p><strong><em>HR Connections</em> Email Newsletter<a href="http://visitor.constantcontact.com/d.jsp?m=1102126637943&amp;p=oi"><img class="alignleft" title="Etowah Employment HR Connections Newsletter" src="http://saidigital.co/wp-content/uploads/2010/5/etowahemail-screenshot.png" alt="" width="311" height="299" /></a></strong></p>
<p>The client needed a way to share some of the great articles they discover month to month as well as a way to share content written on the blog.  The HR Connections newsletter is positioned to become a monthly resource for employer decision makers and human resources professionals in order to keep them informed of new trends, tax issues, or other labor-related statistics and information.  <a title="Etowah Employment Staffing Agency HR Connections Newsletter" href="http://visitor.constantcontact.com/manage/optin/ea?v=001XOXiuHMUerRToxA-23XgjQ%3D%3D" target="_blank">Sign up for the newsletter </a>in order to stay up-to-date.</p>
<p><strong>LinkedIn</strong></p>
<p>We build keyword-optimized LinkedIn profiles for upper management and an <a title="Etowah Employment Staffing Agency LinkedIn " href="http://www.linkedin.com/companies/1008393" target="_blank">Etowah Employment company profile</a> for the purpose of business development.  As web analytics demonstrate the most relevant search terms, these pages will be updated to remain as relevant as possible.  As a tool to recruit new employers, the blog has been seemlessly integrated into the LinkedIn presence so that any new articles are automatically fed to our client&#8217;s LinkedIn community.</p>
<p><strong>Web Analytics</strong></p>
<p>By analyzing server logs of our client&#8217;s site before our redesign and closely monitoring traffic and actions over the next months, we will be able to continually refine the site&#8217;s relevance to those searching for our client&#8217;s services. As the backbone of our ongoing web strategy, custom reports have been built to effectively determine the performance of each page of content.  We believe true web performance is measured in conversions from visitor to lead or to customer, not just in numerical &#8220;hits&#8221; or visits.  Therefore, we will continue to measure our conversion rates and adjusting our client&#8217;s web presence in an effort to continually increase these rates.</p>
</dt>
]]></content:encoded>
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		<title>OwensSport.com: Now Live</title>
		<link>http://saidigital.co/2010/05/owenssport-com-now-live/</link>
		<comments>http://saidigital.co/2010/05/owenssport-com-now-live/#comments</comments>
		<pubDate>Fri, 21 May 2010 13:18:27 +0000</pubDate>
		<dc:creator>JF Steele</dc:creator>
				<category><![CDATA[Client]]></category>
		<category><![CDATA[our work]]></category>
		<category><![CDATA[website design]]></category>

		<guid isPermaLink="false">http://saidigital.co/?p=1948</guid>
		<description><![CDATA[Owenssport.com is now live. Owens Hardware and Sporting Goods Company, Inc., a family-owned and managed business in downtown Rome, GA since 1923.]]></description>
			<content:encoded><![CDATA[      
            
      <p><img class="alignright" title="Owens Sport Website" src="http://saidigital.co/wp-content/uploads/2010/5/owens-screenshot.png" alt="" width="330" height="350" />We&#8217;re pleased to announce that <a href="http://owenssport.com" target="_blank">owenssport.com</a> is now live.  The site is home to Owens Hardware and Sporting Goods Company, Inc., a family-owned and managed business in downtown Rome, GA since 1923.<span id="more-1948"></span></p>
<p><span style="font-family: Helvetica, Arial, sans-serif; color: #333333;">In 1984, Owens Sporting Goods became “The Team Specialist,” offering customized sports uniforms, apparel, footwear, and equipment for baseball, football, lacrosse, basketball, soccer, wrestling, volleyball, and softball teams. They have also become one of the Southeast&#8217;s Elite Nike Team Dealers. They also provide in-house designing, screen printing, and embroidery, proving that Owens Sporting Goods can truely outfit any team from head to toe!</span></p>
<p><span style="font-family: Helvetica, Arial, sans-serif; color: #333333;">The sight features a simple setup that will grow over time. For now, the site includes a exciting image viewer that helps capture the excitement of sporting events and games. It also features a dynamic calendar of events highlighting deadlines, holidays, and general information. There is also a blog area  that will feature a host of guest writing coaches to connect with other coaches all across the Southeast. </span></p>
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		<item>
		<title>Newly redesigned brinson-askew.com now live</title>
		<link>http://saidigital.co/2010/03/brinson-askew-web-redesign/</link>
		<comments>http://saidigital.co/2010/03/brinson-askew-web-redesign/#comments</comments>
		<pubDate>Thu, 11 Mar 2010 18:01:11 +0000</pubDate>
		<dc:creator>JF Steele</dc:creator>
				<category><![CDATA[Client]]></category>
		<category><![CDATA[brinson-askew]]></category>
		<category><![CDATA[our work]]></category>
		<category><![CDATA[website design]]></category>

		<guid isPermaLink="false">http://saidigital.co/?p=1846</guid>
		<description><![CDATA[We are overjoyed to announce that newly redesigned, brinson-askew.com went live this week. We touched every part of this site from photography, design, and function to increase web traffic, allow for easy navigation, and highlight the law firm's many legal successes. ]]></description>
			<content:encoded><![CDATA[      
            
      <div class="wp-caption alignright" style="width: 274px"><a href="http://www.brinson-askew.com"><img class="   " title="The New Brinson-Askew.com website" src="http://saidigital.co/wp-content/uploads/2010/3/brinsonscreenshot.jpg" alt="The New Brinson-Askew.com website" width="264" height="239" /></a><p class="wp-caption-text">The New Brinson-Askew.com website</p></div>
<p>We are overjoyed to announce that the newly redesigned, Brinson-Askew.com has officially gone live.</p>
<p>The law firm of Brinson, Askew, Berry, Seigler, Richardson &amp; Davis, LLP was founded in 1975 in Rome, GA. The Firm provides representation to regional and national business and individual clients based throughout North Georgia and the metropolitan Atlanta area, so it was important they they project a professional image and a site that can be found easily through search.</p>
<p>The Firm&#8217;s nineteen attorneys practice in all levels of State and Federal Court, with experience before the United States District Court for the Northern District of Georgia located in Rome and both personal and firm accomplishments that went overlooked on their old website due to navigation issues.</p>
<p>This three-month journey resulted in a website transformation featuring an updated look and feel that is highly navigable and user-friendly. This multi-user, scalable, content management system highlights Attorney and Firm accomplishments, works with an extended web presence to reach greater traffic and increases findability through the use of optimized content and appropriate metadata.  We coordinated new and contemporary photos for the professional staff with the help of the lovely Sabrina Wilson of <a href="http://www.bluedawnphotography.com" target="_self">Blue Dawn Photography</a>.</p>
<div class="wp-caption alignleft" style="width: 167px"><img class="   " title="The old Brinson-askew website" src="http://saidigital.co/wp-content/uploads/2010/3/oldbrinsonsite.png" alt="The old Brinson-Askew website" width="157" height="167" /><p class="wp-caption-text">The old Brinson-Askew website</p></div>
<p>The site now features a highly functional news area that any of the attorneys can update with ease. We connected the news article categories with the Practice Area pages, so that when visitors are searching through the practice area portion, they can also find relevant news from the firm&#8217;s work in that area. This allows the newsworthy information to be found in many useful ways on their site.</p>
<p>With our extended connections, we were able to locate a writer with legal experience to update fifteen practice area pages that had lived without content for many years, saving our client time and optimizing content for search friendliness.</p>
<p>We built a custom blog area for the Worker&#8217;s Compensation Employee practice area. This is consumer-driven area of law, and the firm now has a more direct way to reach out to those who need information, education, and a trusted attorney to represent them well.</p>
<p>We consulted with interested attorneys on LinkedIn profile optimization so that each attorney is able to can be more easily found through search engines. We also built a contact form that can ensure we convert that increased web traffic into viable leads.</p>
<p>So visit their <a href="http://brinson-askew.com">site</a>, take a look around, and who knows&#8230; you might just find the lawyer you need today.</p>
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