Author Archive
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A Question for Our Clients and Readers
0Client Feedback: You all have at least two things in common: you want to serve your customers, and you want to succeed financially in a tough economy. What do you think of all this “engagement” marketing? Where are the gaps in your marketing effectiveness?
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So you want a corporate blog….
Questions to ask when pondering and planning for a corporate blog with links to success stories of all kinds.
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“If you’re not blogging now, you’re behind”
Here’s one good reason your company needs a blog – all the big dogs are doing it. However, even small businesses can reap the benefits of blogs.
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How to sell on Facebook
If you asked your grandmother where she gets her aspirin, she could name the owner, managers and teenage store clerks – along with their quirks and personalities. She’s what marketers call a loyal shopper – someone who wouldn’t dream of going to any other drug store than the Rite Aid two miles away, where she’s been going since 1980. While this may sound counter-intuitive, Facebook marketing is just as old-fashioned. Facebook is about long-term relationships with customers, not rapid one-time sales.
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Explaining the news: how Twitter affected Iranian protests
Western media says Twitter had a large role in recent Iranian protests. The facts say that’s only part of the story. A (brief) history on the conflict and how twittering replaced mainstream journalism in a day.

