In a world that has become increasingly more and more social, it’s important to make sure that your business isn’t getting left behind. Sure, most people assume that to be social your business has to be on Facebook or Twitter, but sometimes social media isn’t the best answer for your company. However, there is one vital solution that shouldn’t be ignored by any company: business blogging.
I remember many years ago when I first heard the word blog. It was my freshman year of college, the year was 1 BF (Before Facebook), and my mass communication professor just kept talking to the class about how blogs were changing the world and revolutionizing the internet. I didn’t know what he was talking about, but I didn’t want to be the only one to admit that I was clueless. So I just assumed he was talking about some sort of tech-y way for businesses to talk about themselves more. It took three more classes before someone finally confessed to our professor that we didn’t know what he was talking about. That day, not only did we all learn what a blog was, but we have never been the same since: blogging and other digital obligations became routine for individuals and groups of all kinds.
Now, blogging did not start out the way I first imagined it – by companies – but it has become a cornerstone of business presence on the web. It’s true that we have covered this topic in the past (which you can find at the bottom of this blog), but it is so crucial to your company’s identity on the web that we have to continue to talk about its importance. And here’s why:
Findability
SEO has increasingly become the most important way to stay visible online, and there’s no better way to increase your visibility than with a business blog. Your content is how search engines find your website and the more they can find you and your relevant content, the more search engines will display links to it. So talking more about your services and features will bring more people to your site based on the amount of content that makes you easier to find by those searching for them.
Authori(bili)ty
So now you have people coming to your site because you’re able to be found easily, but you should also look for ways to create content that people find valuable so they continue to want to go there. As you write and publish relevant content about your industry, your visitors start to see your website and company as an authority on . Creating that sense leads to brand loyalty and customer confidence in your products and/or services.
Shareability
Content that people can find and find value in these days tend to get passed around. Social media provides an incredible opportunity to interact and introduce your company to an audience that you wouldn’t have been able to be reached on your own. Thus creating a larger brand awareness than before, and a way to promote your business and generate more valuable leads.
So if your company hasn’t starting blogging yet, no fear. Right now is just a good time as any to start talking to the world about your great company.
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Tags: business blogging
Categories : Business
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