If you have visited River City Bank in the last few weeks, then you have noticed they recently under went a major face-lift to offer a more engaging and user-friendly web experience. What you may not know is that we have worked closely with River City Bank for the last two years with their email marketing efforts. We were ecstatic that they chose us to makeover their website.
RCB's old website
Over the course of the last few months, we’ve pulled our collective brain power and skills together to bring River City customers an effortless and more inviting website, including:
News Portal/ Email Alerts
The major addition to their site was a news portal, appropriately titled Bank Notes, that River City Bank can now use to inform and update customers on the latest banking and financial information to glean tips and insights from River City Bank’s distinguished experts. Since many customers are logging into their e-banking daily or weekly, a regularly updated news section is perfect to offer relevant information that changes over time.
Corresponding with the news portal, we retooled River City Bank’s email newsletter to highlight the articles available in Bank Notes. Along with the now quarterly email newsletter, customers can sign up for specific email news alerts including: Business Briefs, Economic Outlook, Financial Planning, Trust & Estate Planning, Saving Smartly, and Identity Theft Protection.
River City Ramblers
Another integral part of the website that has been developed more thoroughly is the River City Ramblers page. For those that don’t know, River City Bank has a senior world travel club that any River City Bank member over 50 can join. Along with an up-to-date calendar of yearly events and most recent newsletter, we developed a custom Google map detailing every stop the Ramblers have made along the way and where they are heading soon. We also couldn’t make a custom map without including a unique Rambler Flag map marker to make it extremely easy to see their travels. This section will grow over time to include memoirs, photo galleries, and planning tools for members.
Homepage
The biggest change and developed area of the website is the homepage. Here are the best and most useful new features:
Easy to find log-in for account holders and bank customers.- A Calendar of Events that automatically pulls upcoming dates for bank holidays, future events, and River City Rambler travel days.
- Custom icons to bring attention to River City Ramblers, Switch to River City, and Join Our Mailing List
- “Did you know?” information box. River City Bank has so many amazing features (like refunded ATM fees and same day deposits, to start) that it only seemed natural to help inform customers and visitors. So, every time you visit the homepage, you’ll learn something new about what makes River City Bank different.
- All the most recent articles from Bank Notes feed directly onto the homepage under their respective categories.
Artwork
Another unique feature River City Bank offers is their impressive space and interesting ad campaigns which we couldn’t help but to incorporate into the site.
To help draw attention to River City Bank’s inspiring architecture, the talents of the lovely Sabrina Wilson of Blue Dawn Photography were employed. She was able to integrate the visual impact of the physical location with their new online presence.
We also decided to pull inspiration from a SMART checking ad campaign and use customized piggy banks as a continuous theme throughout the site to celebrate all of the diverse ways to save, invest, and spend with River City Bank products.
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So if you’re a River CIty Bank customer or not, we invite you to explore their site and look and all the unique features that we had a hand in enhancing. And who knows, River City Bank might just be the place for you (and we think it might!)
Tags: Email Marketing, website design
Categories : Client
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