Here’s one good reason your company needs a blog – all the big dogs are doing it. However, even small businesses can reap the benefits of blogs:
1. Buzz. Blogs are better than any marketer for getting out news.
2. Surveys. Find out how to build better products, give better service, or even yank a poor product from your line-up. Expect and demand honesty from your customers.
3. Share your passion. If your writers care about your company, so will your readers.
4. Bigger audience. Who doesn’t want more customers, especially in hard economic times? The internet widens your audience to folks you would never have met otherwise.
5. Deeper community. Sure, community’s a buzzword – with good reason. More and more businesses are learning to connect with customers, accept advice and criticism to better the company, and create familiarity. If you sell insurance, it might be rare to find people in your hometown who understand your passion, but the internet can connect you to people around the world who can share their experiences. Imagine it as a great conversation among like-minded people unfettered by time, distance or cell phone minutes.
Tags: corporate blog
Categories : Web & Tech
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